Berlin, Ready to Rumble? WWE and Seagram’s Just Launched a Knockout Line of Canned Cocktails—and They’re Coming for Your Summer
From WrestleMania to your weekend watch party, WWE has officially entered the drinks game—and Berlin’s spirited fans are about to feel the impact.
In a first-of-its-kind partnership, WWE and Seagram’s Escapes Spiked have teamed up to unleash an electrifying line of ready-to-drink (RTD) cocktails that hit harder than a top-rope elbow drop. Featuring three high-octane flavors and a bold 8% ABV, this new WWE Spiked Series is already gaining steam across the U.S.—and now, Berlin’s bars, balconies, and BBQs are lining up for a taste of the action.
From the Ring to the Refrigerator: The WWE Spiked Lineup
This is not your average fruity cooler. Each WWE-themed Seagram’s Spiked flavor is designed to match the energy of a pay-per-view, the edge of a championship bout, and the vibe of a Berlin street party.
The Flavors:
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Rumble Punch™ – A tropical tornado of strawberry, lemon, guava, and watermelon. Inspired by Seagram’s “Jamaican Me Happy,” this flavor explodes with beach-day energy.
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Pineapple Powerhouse™ – Pineapple, cherry, and lime combine for a punchy pour that hits like a perfectly timed comeback.
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Slammin’ Blueberry™ – Blueberry and lemon blend into a zesty, refreshing surprise attack that sneaks up on you like a heel turn.
Each can is 8% ABV, chilled and ready for rooftop hangs in Kreuzberg or late-night SmackDown® sessions in Friedrichshain.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY,”
GRANT NORRIS-JONES
EVP, TKO GROUP HOLDINGS.
“THIS IS THE PERFECT TAG TEAM FOR OUR FIRST LICENSED READY-TO-DRINK PRODUCT.”
WWE Brings the Heat—and the Hype—to Every Can
This isn’t just a branding exercise. WWE is going all-in on the Seagram’s Spiked Series, with plans for in-store appearances by WWE Superstars, exclusive fan experiences, and digital activations during the year’s biggest wrestling events.
Expect these drinks to show up during:
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Money in the Bank®
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SummerSlam®
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Survivor Series®
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And across WWE’s global digital channels
With bold branding, punchy colors, and flavors that hold their own in a crowded RTD market, this collab is the ultimate main event in a can.
Where to Find WWE x Seagram’s Spiked in Berlin
While the product is currently rolling out across the U.S., buzz is already building in Europe—and Berlin is poised to be the first German city to get in the ring.
Coming soon to:
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Select bottle shops and craft beverage retailers in Berlin
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American-themed bars like Belushi’s, Route 66, and Harlem Bar Berlin
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WWE fan events and live screenings around Mitte, Charlottenburg, and Prenzlauer Berg
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Private importers and specialty beverage shops such as Getränke Oase and Weinquelle Lühmann
Word to the wise: If you spot the limited-edition cans, grab them while you can. With WWE’s global fanbase, this drop is expected to go fast.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED,”
JAIME POLISOTO
BRAND DIRECTOR.
“WE’RE BRINGING THE FUN TO FANS—IN STORES AND IN THE RING.”
Why It Works in Berlin
Berlin’s cocktail culture has long celebrated bold flavors, playful packaging, and pop-culture crossovers. From canned negronis at flea markets to spritzes at Tempelhofer Feld, Berliners love drinks that bring energy, creativity, and story.
The Seagram’s Spiked WWE Series ticks every box:
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High ABV without the heaviness
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Unexpected flavor combos
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Easy portability for lakeside hangs or Club-Mate-fueled watch parties
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The thrill of wrestling nostalgia with the freshness of a modern RTD
Expect wrestling-themed trivia nights, watch parties, and fan meetups to feature these cans front and center throughout summer 2025.
Final Bell: A Drink Worthy of a Champion
WWE x Seagram’s Spiked is more than just a summer beverage drop—it’s a cultural crossover that turns your favorite drink into an event. For Berliners craving flavor, fun, and a little fanfare, this is your ringside invitation to sip like a champion.
Crack one open, raise it high, and toast to the only finish that matters—yours.
