What Does a Kiss Taste Like? Berlin Toasts to Pallini Limoncello’s 150th Anniversary with the Spritz of the Summer

A Legacy of Limoncello: 150 Years of Flavor and Family

Pallini Limoncello, born in 1875 in the heart of Italy, isn’t just a drink—it’s a story steeped in heritage and craftsmanship. For over a century, the Pallini family has perfected the balance of sweetness and zest, using only sun-ripened Amalfi Coast lemons. Still fiercely family-owned, Pallini is led by fifth-generation CEO Micaela Pallini, a chemist and visionary who has infused the brand with elegance and purpose.

“THIS CAMPAIGN IS A LOVE LETTER TO OUR ITALIAN ROOTS. IT REFLECTS EVERYTHING PALLINI STANDS FOR—JOY, BEAUTY, TOGETHERNESS, AND TIMELESS TASTE,”

MICAELA PALLINI,

CEO OF PALLINI LIMONCELLO

“SHARING OUR 150TH ANNIVERSARY AS THE WORLD’S LEADING LIMONCELLO IS BOTH HUMBLING AND EXHILARATING.”

Berlin’s Summer Crush: The Rise of the Pallini Spritz

Berlin’s cocktail culture is no stranger to seasonal obsessions, and this summer, the Pallini Spritz is staking its claim. Light, aromatic, and effortlessly chic, it’s a Mediterranean breeze bottled up for your next brunch, garden party, or sunset date on the Spree.

How to Make a Pallini Spritz:

• 3 parts Prosecco

• 2 parts Pallini Limoncello

• 1 part sparkling water

• Serve over ice in a large wine glass

• Garnish with a fresh lemon slice

Whether you’re lounging in a leafy Lichtenberg beer garden or sipping under the stars in Potsdam, the Pallini Spritz is your new go-to.

From Amalfi to Alexanderplatz: A Global Campaign with Local Charm

With its “Taste of a Kiss” campaign, Pallini isn’t just leaning into nostalgia—it’s embracing a modern mixology movement. The campaign was developed by Rome-based creative agency Luther DSGN and focuses on digital storytelling, lifestyle content, and influencer collaborations. It speaks directly to a new generation of cocktail lovers, including those in Berlin’s ever-evolving bar scene.

Expect to see the campaign come alive across the capital—through chic in-store displays in Charlottenburg, curated tasting menus in Kreuzberg, and romantic rooftop spritz hours in Mitte.

And it’s not just Berlin. The movement is rippling into surrounding cities like Dresden and Leipzig, bringing a taste of Amalfi to every corner of Germany’s cultural heartland.

Available Across Berlin: Where to Find Pallini Limoncello

Thanks to global distribution through Lucas Bols, Pallini Limoncello is now available throughout Germany. Upscale spirits retailers and cocktail bars from Friedrichshain to Tiergarten are already featuring it prominently on shelves and menus.

“PALLINI IS A RARE BRAND THAT BLENDS CRAFTSMANSHIP, LEGACY, AND MODERN APPEAL,”

BRETT DUNNE

MANAGING DIRECTOR, USA AND CANADA, AT LUCAS BOLS.

“WE’RE EXCITED TO HELP EXPAND ITS REACH ACROSS THE U.S., BRINGING THE SPIRIT OF THE AMALFI COAST TO AMERICAN CONSUMERS AND BARTENDERS.”

The same spirit of expansion is now infusing Europe, with Berlin at the forefront of this citrus-soaked renaissance.

Beyond a Drink: The Romance of Pallini

What truly sets Pallini apart isn’t just the flavor—it’s the emotion. This is more than a liqueur. It’s a feeling, a mood, a memory in the making. The “Taste of a Kiss” captures this essence perfectly, translating heritage into a modern moment.

Whether you’re gifting a bottle to a host in Leipzig or planning a sunlit afternoon along the Landwehrkanal with friends, Pallini Limoncello is more than appropriate—it’s poetic.

And for Berlin’s refined and global-minded drinkers, that combination of authenticity and innovation hits all the right notes.

Final Toast: A Kiss You Can Taste

So—what does a kiss taste like? If Pallini has anything to say about it, it’s lemon-bright, enchantingly smooth, and bursting with Italian sunshine. With 150 years behind it and an entire continent raising a glass, Pallini Limoncello isn’t just having a moment—it’s making history.

Raise your glass, Berlin. Your summer of citrus has officially begun.