Berlin’s New Favorite Summer Cocktail? The ST-GERMAIN® Hugo Spritz Is Fresh, Floral, and Sophie-Approved
Berliners, prepare your patio glasses. The summer of 2024 has an official drink—and it’s French, floral, and fashionably endorsed. The ST-GERMAIN® Hugo Spritz, a sparkling blend of elderflower liqueur, prosecco, and sparkling water, is taking over cocktail menus from Mitte to Potsdam—and it’s got a glamorous new bartender behind the trend: Sophie Turner. The Emmy-nominated actress and modern style icon stars in ST-GERMAIN’s playful new campaign, declaring the Hugo Spritz as her signature summer serve. The vibe? Light, joyful, and effortlessly chic—just like Berlin in the sun.
The Hugo Spritz: Berlin’s Summer Cocktail With French Elegance
Forget sugary canned cocktails or heavy pours—Berlin’s cocktail culture thrives on balance, simplicity, and sophistication. The Hugo Spritz checks every box. With ST-GERMAIN Elderflower Liqueur as its floral heart, the drink is aromatic, slightly sweet, and refreshingly bubbly. It’s made for those golden-hour moments on a rooftop terrace, a canal-side brunch in Kreuzberg, or a Sunday picnic in Tiergarten.
How to make a Hugo Spritz at home:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz chilled Prosecco
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2 oz sparkling water
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Garnish with mint and a lime wedge
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
SHARES SOPHIE TURNER.
Spritz Culture Gets the Sophie Turner Treatment
Back for round two with ST-GERMAIN, Sophie Turner lends her signature charm to the campaign’s sequel—this time stepping behind the bar. With a tone that’s more fun with friends than fine dining, Sophie leans into the playful spirit of the Hugo Spritz.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS
IN THIS SUMMER’S SEQUEL AND, WHILST I MIGHT NOT BE A CHEF,
WHEN IT COMES TO MAKING THE PERFECT DRINK,
I’VE DEFINITELY FOUND MY SIGNATURE – THE ST-GERMAIN HUGO SPRITZ.”
The campaign captures everything Berliners love: effortless style, authentic energy, and a cocktail that feels like a mini holiday in every glass. Whether you’re sipping in Neukölln or hosting a backyard gathering in Lichtenberg, the Hugo Spritz delivers that perfect “je ne sais quoi.”
Why Berlin Is Ready for the Hugo Spritz Moment
Berlin has always embraced global drinking trends—especially when they mix elegance with ease. With aperitivo culture booming and low-ABV cocktails in high demand, the Hugo Spritz is perfectly poised for summer stardom.
Local bars like Bar Saint Jean, Green Door, and Velvet are already experimenting with elderflower-forward spritzes. And retailers across Berlin, Potsdam, and Leipzig are stocking ST-GERMAIN in growing numbers as consumers embrace at-home mixology.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
EMMA FOX
GLOBAL VP OF ST-GERMAIN.
“HER EFFORTLESS CHARM AND JOYFUL SPIRIT CONTINUE TO MAKE HER AN IDEAL PARTNER FOR THE BRAND.”
From St. Tropez to Berlin: The Global Rise of the Hugo Spritz
Across Europe, spritz culture is flourishing. And while the Aperol Spritz has had a decade-long reign, 2024 belongs to ST-GERMAIN’s floral, modern take. With pop-up bars planned in summer hotspots from the Amalfi Coast to Berlin’s Badeschiff, the Hugo Spritz is stepping into the limelight.
Expect to see:
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ST-GERMAIN spritz stations at Berlin summer events
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Local bars introducing signature Hugo Spritz menus
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Retail promotions with recipe cards and Sophie-approved bundles
Pair it with a summer salad, goat cheese tart, or chilled berries—and suddenly, your Berlin balcony feels like the French Riviera.
Final Sip: The Drink Berlin Deserves
The ST-GERMAIN Hugo Spritz isn’t just another cocktail trend. It’s a statement: that elegance can be easy, that lightness can be luxurious, and that summer is best sipped slowly—with a sprig of mint in hand.
Whether you’re toasting friends in Friedrichshain, lounging in a park in Leipzig, or simply elevating your weeknight happy hour, the Hugo Spritz brings a bit of sparkle to your glass—and Sophie Turner’s charm to your summer story.
So go on, Berlin—sip like it’s St. Tropez. This is your Hugo era.
