Berlin’s Cocktail Culture Just Got a Hollywood Makeover—And It Comes in a Can
Dreaming of a rooftop cocktail in Friedrichshain with all the glam of Beverly Hills—without the bar tab or bartender?
Welcome to On The Rocks™ Premium Cocktails, the ready-to-drink (RTD) brand shaking up Berlin’s spirits scene. With appearances at the American Music Awards, a red-carpet campaign led by Dylan Efron, and a lineup that mixes real top-shelf spirits with premium flavor, On The Rocks isn’t just serving drinks—it’s serving style.
And now, Berlin’s rooftops, balconies, and bar carts are the newest venues for this Hollywood favorite.
Berlin, Meet Your Red-Carpet Ready Cocktail
On May 26, On The Rocks™ made a splash at the American Music Awards at the Fontainebleau Las Vegas, where stars like Doja Cat and Tate McRae sipped signature cocktails in a VIP mixology lounge. But the real scene-stealer? Dylan Efron, lifestyle creator and younger brother to Zac, who turned the backstage bar into a share-worthy moment with chilled Old Fashioneds and cool charisma.
“THE AMERICAN MUSIC AWARDS ARE ALL ABOUT CELEBRATING THE MOMENTS
THAT BRING PEOPLE TOGETHER—
AND THAT’S EXACTLY WHAT ON THE ROCKS™ IS CREATED TO DO,”
CAROL ROBERTMANAGING DIRECTOR OF U.S. READY-TO-DRINK AT SUNTORY GLOBAL SPIRITS.
Now, that same award-show energy is showing up in Berlin convenience stores, specialty drink shops, and curated cocktail menus—bringing high-style sipping to your Späti haul or Prenzlauer picnic.
What Makes It Different? Real Cocktails, No Fuss
On The Rocks™ was founded by bartenders with one mission: to make high-quality cocktails accessible anywhere. No shakers, strainers, or expensive bottles—just bar-quality results in sleek bottles or cans. What sets them apart in Berlin’s crowded RTD market?
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Real spirits from premium labels like EFFEN® Vodka, Hornitos® Tequila, and Larios® Gin
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Natural ingredients for true-to-bar flavor
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Strong ABV (20-30%)—these aren’t watered-down coolers
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No mixology required
Berlin drinkers who appreciate quality and convenience—and who’ve grown tired of synthetic, overly sweet pre-mixed cocktails—are turning to On The Rocks™ for everything from casual brunches to date-night drinks.
The Star-Studded Lineup (Now with Bubbles)
From the vintage to the bold, the On The Rocks™ lineup reads like a cocktail bar’s greatest hits—with a twist:
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Jalapeño Pineapple Margarita – A spicy-sweet blast with smoky undertones
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Espresso Martini – Berlin’s after-dinner darling, now portable
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Cosmopolitan – Carrie Bradshaw-approved and rooftop party ready
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Aviation – Floral, purple, and perfect for vintage cocktail lovers
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Blue Hawaiian – Sweet, tropical, and pure summer nostalgia
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Sparkling Margarita & Mojito Cans – The newest additions, ideal for parks, lakes, and lakeside clubs
Whether you’re hosting friends in Wedding or heading to Mauerpark with a cooler in hand, these cocktails travel well—and impress even better.
Where to Find On The Rocks™ in Berlin
You don’t need a Hollywood zip code to stock your bar. On The Rocks™ Premium Cocktails are now available across Germany, including:
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Spezialitäten-Spirituosenläden like Weinquelle Lühmann and Wein & Vinos
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Select EDEKA, REWE, and Galeria Markthalle locations
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Online via Amazon Germany and drink-specific e-retailers
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At summer pop-ups and music festivals around Berlin and Brandenburg
The small, easy-to-chill bottles are perfect for concerts in Tempelhof, open-air film nights, or boating on Wannsee.
Why It’s a Hit in Berlin
Berlin’s drinkers know good cocktails—and they know a gimmick when they see one. What makes On The Rocks™ work? It’s not trying to be kitschy or flashy—it’s bringing quality mixology to real life, where convenience matters but flavor still rules.
Plus, Berlin’s fast-growing RTD market and on-the-go lifestyle align perfectly with the brand’s “Make It a Cocktail” mantra. Think fewer warm beers in the park, more icy Margaritas in sleek glass.
Final Sip: From Hollywood to Hermannplatz
Whether you’re dressed for a gallery opening in Mitte or just kicking back on your Kreuzberg balcony, On The Rocks™ is your invitation to elevate the moment. With Dylan Efron behind the bar at the AMAs and these cocktail classics hitting Berlin shelves, there’s never been a better time to drink glam, not gimmick.
Pop a bottle, skip the bartender, and make your Berlin moment red-carpet ready.
